Story-based consulting

Story-based Consulting?

Story-based Consulting is the process of helping people shape and tell stories in ways that affect positive organizational change.

The process can be broken down into 3 steps:

Step 1: Research

Deep research is required to achieve a full understanding of an organization, including the Goals and Objectives of the owner and/or senior staff as well as any problems the business may be facing internally or in the marketplace.

Step 2: Writing

Successfully telling the organization's story, both internally (to staff) and externally (to past & potential clients) is a matter of crafting a realistic narrative that includes positive and negative elements, as well as an excellent understanding of the desired audience. In a corporate setting, the production of a Strategic Plan or some other 'master narrative' gives definition to existing Communication & Marketing efforts, while framing clear and compelling messages for future use.

Step 3: Advice & Support

Change is constant. Regular updates to the key elements of the story (e.g., Competitive Advantages; customer experiences; etc.) are normally required. Likewise, senior staff benefit from revisiting the corporate narrative to ensure the story is being told in fresh and engaging ways.


Contact us


Napier Communications Inc.
980 Bellevue Avenue
Halifax, Nova Scotia
B3H 3L7

Studio-office: 902.405.4332
Cell: 902.999.2320
Fax: 902.405.4331

Email: david@napierink.ca






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